Cynthia Blair on the Ease of Customization & White Labeling with CloseSimple


“I love how it looks – very clean and professional. It looks like Blair Cato. We named our program 'Cooler Closings,' which reflects our core value of being the fun firm. We wanted it to reflect us, and it does. We really love that.”


Challenge: Creating a Branded and Personalized Closing Experience

Cynthia Blair wanted a closing management solution that not only functioned efficiently but also aligned with her firm's branding and values. Her firm, Blair Cato, is known for its fun and engaging approach to business, encapsulated in their core value of being "the fun firm." They sought a solution that would reflect this personality while maintaining a professional and clean appearance.

Solution: CloseSimple’s White Labeling and Customization

CloseSimple provided the perfect solution with its white labeling and customization capabilities. Cynthia was able to tailor the look and feel of CloseSimple to align with Blair Cato’s branding. The program was customized and named "Cooler Closings," a name Blair Cato had been using for years to highlight their unique approach to closings.

Benefits: Professional Appearance with Personalized Branding

Implementing CloseSimple’s white-labeled solution offered several key benefits:

  • Customizable Look: The ability to customize the appearance of CloseSimple ensured that the software looked clean, professional, and perfectly aligned with Blair Cato’s branding.
  • Brand Consistency: By naming their program "Cooler Closings" and incorporating their unique style, Blair Cato was able to maintain brand consistency both internally and externally.
  • Enhanced Client Perception: Clients experienced a seamless and branded closing process that felt unique to Blair Cato, reinforcing the firm’s core value of being the "fun firm."

Cynthia Blair’s case study demonstrates how CloseSimple’s white labeling and customization features allowed Blair Cato to create a branded and engaging closing experience. By aligning the software with their core values and branding, Blair Cato provided a consistent and professional experience that delighted both the firm and its clients.

Want to create a branded and personalized closing experience like Blair Cato? Discover how CloseSimple’s white labeling and customization can align with your firm’s core values and enhance client perception. Contact us today and setup a demo to see how we can help you deliver a seamless and engaging closing process.

Read On