Andrea Fichtel doesn’t just want data to track things—she wants it to drive real change. As a leader in sales and data-driven solutions at Entrinsik, she envisions a future where AI and data empower title professionals instead of burdening them.
With a background in data analysis from the University of Alabama, Andrea quickly realized that data isn’t just about numbers—it’s about smarter decision-making. Too often, companies accept data at face value rather than questioning it.
“AI should help decision-makers ask the right questions,” Andrea explains. “Sometimes, we don’t even know what to ask—but AI can guide us to the insights that actually matter.”
Today, title professionals primarily use data to track revenue, streamline processes, and speed up closings. That’s valuable—but Andrea believes it’s not enough.
Data shouldn’t just sit in dashboards and reports—it should actively drive decisions and improve business outcomes.
“Title software should work for the title company, not the other way around,” she says. “Right now, title professionals spend too much time making their data work instead of letting the data do the work for them.”
She envisions a future where AI-driven systems don’t just display numbers—they provide real-time, actionable insights. Instead of spending hours analyzing trends or searching for inefficiencies, AI should highlight them instantly, making operations smoother and decision-making faster.
For many, title companies are an afterthought—until they need one. Andrea’s perspective changed when she bought her first home in 2020. What should have been an exciting milestone quickly turned stressful when unexpected challenges threatened to derail the closing.
“But then,” Andrea recalls, “the title professionals I worked with went above and beyond to make sure everything happened on time. I saw firsthand how much effort they put into the process, and I realized—they shouldn’t have to fight through inefficiencies to get their jobs done.”
That experience solidified her mission: to use data and AI to help title professionals spend less time fixing problems and more time delivering exceptional customer experiences.
The title industry has been slow to embrace technology. While automation has improved efficiency, it hasn’t transformed how professionals work—yet.
Data is powerful—but it can be misleading. Andrea warns against blindly trusting reports.
“A chart only shows you what someone wants you to see,” she says. “AI should help people ask, ‘What else should I be looking at?’”
She compares this to her own experience using AI tools like ChatGPT.
“I often ask, ‘Am I missing anything?’ That’s exactly what AI should be doing for title companies—helping them see the full picture.”
Some fear AI will replace title professionals, but Andrea sees it differently.
“Technology should handle the mundane so people can focus on what really matters—building trust, guiding clients, and making homeownership more accessible.”
Companies today drown in data but often fail to use it effectively. AI has the power to bridge that gap—but only if professionals see it as more than just a reporting tool.
“The future of title isn’t just tracking what’s happening—it’s about using data to make smarter, faster decisions,” Andrea says. “Let software handle the back-end complexity so title professionals can do what they do best—serve their customers.”
The Growth & Scale Report is published by CloseSimple, and explores strategies for growth and tools for scaling your title or escrow company. The report emphasizes the art of balancing growth and scale, with a focus on personal and organizational success stories. It aims to share insights from industry leaders who have navigated these challenges, providing a platform for broader conversations in the business landscape.