Own your Brand or Lose Your Brand: Don't Let Vendors Steal Your Spotlight

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The Importance of Keeping Your Brand Front & Center—Not Your Vendors’

Your clients should trust your name, not the name of third-party software vendors. If your closing experience is cluttered with different company logos, emails, and portals, you’re unintentionally promoting their brand instead of your own.

 

Brand Confusion Can Lead to Security and Fraud Risks for your Consumers

Every extra vendor in the closing process creates potential confusion—and confusion opens the door to fraud. If your clients receive emails, texts, or portal requests from unfamiliar brands, how can they confidently spot a phishing attempt?

 

How a Consistent Brand Experience can build Loyalty & Trust for Your Brand

Clients remember the name that guides them through their transaction. When every touchpoint—emails, texts, portals, and e-signing—features your brand, you strengthen your credibility, increase confidence, and set yourself apart.